Laying and Securing the Foundation

With more than 40 years of experience in the perfumery trade, the beauty alliance offers its members the perfect foundation for a sound consultation focussing on strenghtening their chances in the market on a long-term basis.
 
Therefore, personal, individual consulting centering on all business aspects always comes first.

• Location analyses, store-check, assortment analyses
• Business analyses and -planning
• Strategic tasks, e.g. business expansion or succession arrangements
• Store layout
• Financing models
• Training and seminars
• Marketing activities and advertising materials
• Organization- and management tasks
• Planning and execution of events

The beauty alliance headquarters also offers all members various additional tools and options for increasing turnover, among them:

• Framework agreements
• Online retail support
• wincard customer card
• Merchandising database

A multitide of information may be obtained online in the beauty alliance Infocenter (Intranet).