One-Stop Full Service

Through the in-house, full service Advertising Agency d!facto, the beauty alliance offers its members professional service for joint and individual advertising activities.

d!facto provides each beauty alliance perfumery with its own advertising strategy, customized for their corporate identity. This includes advertising material for in-store promotions and events, as well as brochures with customized coupons. d!facto supplies full service, ranging from a consistent advertising concept to the execution, and handles technical aspects of advertising on a nationwide level.

With competence and at low prices, the beauty alliance also provides the opportunity to develop an internet presence for the individual perfumery.

Excellent Measures for Customer Loyalty

beauty alliance supports its partners with valuable tools to improve customer loyalty. Main pillars are the classic customer card wincard and the customer magazines BEAUTYtalk and youngSTYLE.

BEAUTYtalk centers on beauty, fashion and lifestyle topics and is authored by professional journalists with highest standards. In a competition with the best publications in the categories of Public Relations and corporate communications, the high-quality customer magazine was awarded the prestigious Mercury Excellence Award 2008/2009 in gold. BEAUTYtalk is published 6x per year and is offered to perfumery customers free of charge.

The magazine youngSTYLE is targeted at young women aged 17 to mid-twenties.

Professional Information for Employee Training

Knowledge promotes sales. With the magazine Profiline, the beauty alliance offers a special medium to further the knowledge of employees about new launches in the perfumery trade, promotions and campaigns at the POS.