Each member of the beauty alliance benefits from over 40 years of experience in the beauty industry and a comprehensive package of services, flexibly adapted to meet individual needs and current market developments.

Consulting: Laying and Securing the Foundation
Individual consulting for each business owner comes first in all areas: From employee training to store layouts as far as corporate planning, financing or succession arrangements. 14 regional Erfa-Groups (working groups) contribute additional impulses.
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Optimized Purchasing: Pooling Buying Power for Favorable Conditions
An essential benefit for all members is the opportunity to participate in joint, opitimized purchasing at favorable conditions – combined with the individual inventory management system.
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Marketing: One-Stop Service
Each beauty alliance perfumery receives a customized advertising strategy including all services – from establishing a concept to the technical execution –  from the in-house advertising agency.
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Intranet: More Knowledge, More Sales
Easy access to extensive databases, online-ordering and the possibility of an exchange of experiences are availabe to all beauty alliance members through the Intranet.
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Centralized Accounting: Easening the Burden on a Day-to-Day Basis
All members benefit from the considerable bureaucratic relief provided by the centralized accounting of all supplier invoices and cashless transactions at the Point of Sale (POS).
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Data Processing and Organization: More than 20 Years of Individual Software Development
In-house experienced software specialists develop user-friendly and professional inventory management and cash register systems, customized for the perfumery trade.
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