beauty alliance Germany honors winners of Innovation Awards 2011
beauty alliance Germany honors winners of Innovation Awards 2011 Perfumery association sets signs as trend-scout for perfumery trade
The 6 finalists of the Innovation Awards 2011 presented their brand concepts to the jury of perfumery experts, beauty journalists and members of the beauty alliance during the trade fair Beyond Beauty in Paris on September 13, 2011.
The Innovation Award, initiated last year by the beauty alliance Germany, Michaela Merk (Merk Vision) and David Bondi, President of Beyond Beauty, gives the winning brands the unique chance of being integrated into the beauty alliance portfolio, which today is the largest network of independent perfumeries in Germany.
The 6 finalists were selected from 50 international applicants: During the Casting Day the expert jury chose three winners for the Innovation Award 2011.
The focus of the brands honored in this year´s Award centers on the segment of skin- and bodycare.
The French natural cosmetics brand Patyka (certified with the Ecocert-Label) focuses on luxurious skincare with natural ingredients.
The brand Filorga is based on the experience of the Filorga medical technologies laboratories. Filorga, established in 2007, was the first cosmetic brand inspired by aesthetic medicine.
The French brand Sampar combines High-Tech formulas with natural ingredients to revitalize facial and body skin.
All three brands convinced the jury of experts with their concepts and innovative product lines. The beauty alliance will now begin the negotiations with the winners of the Innovation Award 2011, with the goal of introducing the winning brands to the German cosmetics market and to include them in the association´s portfolio.
With the cooperation with the international trade frair „Beyond Beauty“ in Paris, the beauty alliance has again positioned itself as a trendsetter. Christian Lorenz, CEO of the association: „With the Innovation Award 2011 and as the leading group with almost 1000 stores and our leadership in quality in the German market, we aim to continue to set trends and to establish interesting innovations in our market.“
The beauty alliance Germany GmbH & Co, based in Bielefeld, Germany, is the largest perfumery association in Germany, comprising almost 1000 stores with 220 ownerships. On an European level, the beauty alliance cooperates under the umbrella of the beauty alliance International GmbH in Switzerland. It is further affiliated with several cooperating partners: beauty alliance Switzerland AG, beauty alliance Austria Ges. mbh & Co. KG and Beauty Success SA in France, which represent more than 1.300 stores.
Bielefeld, 15th September 2011