Successfully Developing the Future Together
The beauty alliance is Germany´s leading perfumery assocation with over 40 years of experience.
With the goal of an individually successful business development, up to market leadership, the beauty alliance supports privately owned perfumeries in all entrepreneurial matters.
Pooled services for a productive day-to-day business, in combination with individual consulting, help all alliance partners to attain long term efficiency and quality, therefore increasing their competitive ability.
A Growing Association All Over Europe
Currently 190 perfumery retailers with over 950 locations in Germany and a total turnover of 725 million Euro are part of the beauty alliance.
All members are also shareholders and mutually decide on the development and the success of their own association.
On an European level, the beauty allliance Germany cooperates with the beauty alliance International based in Switzerland. beauty alliance International.